I read George Orwell's 1984 in 1982. It was a fantastic journey of the future, one that we scoffed at back then. It was 1982 and we didn't see any real sign of the type of future of which Orwell wrote. Jump ahead 20 years, and that future is reality.
Now, thirty four years after I read that book, I see Big Brother all around. I can be tracked from my front door to where ever I wish to go - there are cameras at every intersection in my town. If I use a debit or credit card, my purchases are documented. My grocery store sends me coupons based on my purchases. Facebook lets me know what items I've perused online. There are sites that will give anyone willing to pay every bit of public information out there.We are not alone.
My ideal client is female, with her own business, age 45 and up. I coach women to expand their comfort zones and scale their businesses. That includes getting online - which means getting yourself out there.
I know you don't want to be online given the wildly disconcerting efforts of hackers, identity thieves and a myriad of other online criminal acts. CSI Cyber is enough to make you want to unplug everything.
Don Tapscott wrote "The Digital Economy" in 1995. He recently wrote an article about what has changed in our digital world since he wrote the book. One of his premises is “The destruction of privacy in an unprecedented and irrevocable manner.”
I believed this topic to be so important that I devoted an entire chapter to it. I wrote: “Most of us believe we have the right to decide what personal information we divulge, to whom, and for what purpose. Left unchecked, the internet could render such thinking irrelevant.”
Safeguarding privacy is now a major concern on people’s minds. So-called “data minimization,” or limiting what information we give away, is no longer feasible. Everywhere we go and in everything we do, we leave a trail of digital crumbs. Today, what happens in Vegas, stays…on YouTube.
Read the full article https://hbr.org/2016/03/after-20-years-its-harder-to-ignore-the-digital-economys-dark-side
However, as a business owner it is imperative you become comfortable online. I teach my clients how to safely advertise themselves and their businesses in a digital world. Social media is all about being social. How do you draw customers? By getting yourself out there. 1.2 billion YouTube videos are watched each day in the U.S. Clearly there is a call for video. Are you creating video?
There's a common adage in the coaching industry - "You're leaving money on the table." I have left a lot of money on said table, because I didn't have a social media plan and wasn't creating video. Don't be like I was.
Learn the system, as everything is a system. Learn to play in a way you are promoting yourself and your business without letting go of your private information. If the Internet strikes fear in your heart, remember that all things which cause us fear can be controlled - by re-shaping how we look at those things and changing our mindset.
You need to be online. What's stopping you? The business owner in you knows you need to jump on social media, video, blogging, creating content and webinars. I will guide you down that road so your online presence is manageable, speaks solely about you and your business, and creates a wider reach for clients, which in turn puts more dollars in your pocket.
Dr. Robyn MacKillop
http://blackdogcoaching.com
503.949.6135
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