Are you being heard above the noise of the Internet?

Having an online presence for business owners means more than having a Facebook business page that you visit intermittently or a website that languishes in the noise of the Internet. An online presence has to be nurtured with the end game being getting your business and yourself noticed.

The Internet is packed with businesses similar to yours. Many sit there without much movement and people drive right past them without noticing they exist. Some are stand outs, bringing in new interest and sparking conversations among people.

Which one is yours?

If you like your position on the Internet, read no further. Your work is done. If you want to see more movement, more involvement, more interaction and more engagement, then there is work to do.

Here are three things you must do now to increase your visibility online:

1. Find out where your ideal client hangs out
2. Make sure you have up-to-date information and photos where your ideal client will see.
3. Post daily, even if it is a meme or a quote or a picture that lends itself to your business.

The first one is easy as long as you know who your ideal client is. If you don’t, you need to get in contact with me.

The second one is easy as well. Find a great photo of you that can be cropped into a headshot. Find a cover photo that represents your business. Post these two pictures on every social media site you use. Update your information so potential clients know quickly and easily if you can help them. Make everything consistent.

The third is harder because it requires discipline. You need to gather an arsenal of images, quotes, article URL’s, and interesting, usable tips. You should have a calendar for what goes out and when. You can use scheduling software like Hoot Suite or MeetEdgar to help with this. You need to be posting regularly and often.

If you do these three things, you will see a return on your time. People will get to know you. People will start to expect great information from you. People will want to work with you so when you make a sales pitch, you’ll have responses.

If you have questions, contact me. I will help you through this process so it is easy and fun. You’ll gain more clients, make more money, and stand out on a busy freeway of information.

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