The world has changed. Social media is the way people communicate, engage and connect. For business, social media is used to advertise, promote and sell. It is a tool used to “Be Found, Be Seen, Be Known©.” If you are not using social media to communicate and connect with your business, your business might as well be a hobby. Get active on Facebook, Twitter, LinkedIn, Instagram or other social media sites where you can find your ideal clients so your business can thrive and build recognition. You should have a website. If you have a business and no website, you risk not getting known. People cannot find what is not on the Internet.
Having a strong online presence is a serious endeavor and can make or break your business. You don’t have to be on every social media site – there’s just not enough time in a day to maintain and keep up with posts (and run your business) if you jump on multiple sites. Analyze what you do and what you want to convey to people who may become your clients. Choose judiciously the sites that make the most sense in growing your business and building recognition.
What is an online presence? It is your reputation, your brand, your credibility as a business owner online. It is who people see who may not personally know you, so you want to be sure your presence is easy to find, affirmative and speaks to who you are and what you do.
People make assumptions about others within ten seconds of meeting face-to-face based on body language, style, dress, height, weight, and even shoes. However since it is harder to make an immediate assessment based on what one can see about a person online, it is vital that your online presence speaks to who and what you are.Follow me on
People look for everything on the Internet. If you cannot be found within the first couple pages of the search results, it is like you do not exist. People are only going to go to the first or second page but they’re not going to go much further to find you. If they don’t find you, you’ve lost a potential client.
The world has gone digital and there is no escaping it. If you are unsure where to start to build your online presence, call me, email me, sign up on my website. I can help you develop your best-self online so you become recognized for the expert you are.
http://robynmackillop.com Jump on this page and sign up for “5 Steps You Must Take Online”
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